The news distribution service, which may be called XWire, is said to rival existing platforms that would rival Cision’s PR Newswire for disseminating company news and press releases.Bloomberg, however, reported that Musk and Yaccarino did not divulge much on how the company would better compete with platforms.
X as a news source
X has historically been one of the sources of news and still is as developments, whether it’s about an earthquake or reports about any other social media platform not working, usually break on X.
In fact, Musk is betting big on making X a trusted news platform. He said last week that the platform is an “open source news” and whatever is relevant in legacy media is already available on X.
Last month, Musk encouraged people to do citizen journalism on X. “Please encourage more citizen journalism! You can do live video easily from your phone. More on-the-ground reporting from regular citizens will change the world,” he posted.
‘No news’ on Instagram Threads
While X is planning to become a news-friendly platform and incentivising journalists to post original content, its direct competitor, Instagram Threads, is moving away from the news. The platform’s head, Adam Mosseri last month said that the company did not intend to “amplify” news on its platform.
Notably, Meta, which owns Instagram and Facebook, has had difficult relationships with news publishers. More recently, it was at odds with the Canadian government over the Online News Act, which forces companies like Google and Meta to strike deals with publishers in the country.