Apple dominates smartphone sales in Southeast Asia in Q3 2022 – Times of India

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Premium smartphone (priced more than $400) shipments in the key Southeast Asian markets increased 29% YoY in Q3 2022, according to Counterpoint Research’s Southeast Asia Monthly Smartphone Channel Share Tracker for November 2022. On the other hand, total smartphone shipments declined 10% YoY during the quarter.
As per the report, September was supposed to see an increase in shipments across the region. But in 2022, this seasonal behaviour has been limited due to consistently low consumer sentiment. The lower economic strata are reeling under economic uncertainty, which shows in lower shipments and higher inventories overall. The Q4 festive season is expected to bring some relief.
Apple shipments up 63% YoY
There were some brand-level hits and misses too in Q3 2022. While Samsung shipments fell 13% YoY, Apple’s shipments were up 63% YoY across all the key countries. Vietnam seemed to be grabbing iPhones at a faster rate than its neighbours.
According to the report, 5G smartphone demand has seen slow progress in some countries like Indonesia and Vietnam while it is much faster in Thailand and Philippines, where the network is better and a large number of consumers are quite tech-savvy. Operators are still giving good package value to consumers even as it affects margins.
Specifications like processor, RAM, internal storage, battery capacity and charging speed remain a priority, adds the report. Even if consumers in Indonesia and Vietnam do not actively consider 5G as a purchase factor, they tend to count it as a feature needed for the future.
Operators like Globe in the Philippines are keen on expanding their 5G infrastructure beyond the metro areas, whereas in Indonesia, 5G use cases have started showing for industries like mining. The $200-$400 5G smartphone price band saw a 73% YoY growth, which means that 5G is being made a staple feature by most OEMs.

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